Sony BRAVIA KDL40EX710 40-Inch 1080p 120 Hz LED HDTV, Black

Sony KDL-40EX710 40″ Full HD 1080 TVSave on energy bills with our Edge LED slim design TV! 80cm / 40″, Full HD 1080, Wi-Fi Ready, LCD TV with Edge LED screen, Motionflow 100Hz & eco features.Features:* Edge LED backlighting – experience enhanced colour intensity with GigaContrast for the whitest whites and blackest blacks within the same frame; this innovative backlight technology also delivers thinner screens and energy savings too* Full HD 1080 – watch sports, movies and games in superb High Definition detail with a 1920 x 1080 pixel picture resolution* Wi-Fi Ready – add Sony’sUWA-BR100 USB dongle and you can easily connect to your wireless home network without the clutter of cables* BRAVIA Internet Video – connect your TV directly to the Internet to access online services, stream full-screen videos and watch the programmes you missed on catch-up TV (available services subject to country)* Motionflow 100Hz with Image Blur Reduction – enjoy smooth, sharp images infast-moving scenes, such as sports or action movies, with technology that delivers twice the numberof images than conventional 50Hz TVs* PresenceSensor – clever technology detects motion in front of the TV so if you leave the room the picture turns off automatically after a set time and only turns on again when you return (or the TV goes to standby if you don’t come back at all)* BRAVIA ENGINE 3 – view images with impressive detail, optimal contrast, and truer-to-life colour tones* Live Colour – select from four modes, Off, Low, Mid, and High, to adjust colour settings for vibrant pictures and optimal image quality* DLNA – stream movies, music and photos to your BRAVIA from compatible devices, such as a laptop, mobile phone or music player, no matter where in the home they are located* Scene Select – with one-touch of the remote control you can easily enjoy the best atmospheric, dynamic and realistic picture and sound settings to suit whatever you’re watchi Blending a stylish design with astonishing picture quality, this slim, 40-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL40EX710) delivers an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Video on Demand, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to wirelessly connect to your home network and access the internet without the mess of unsightly wires. BRAVIA EX710 Series HDTVThe Edge LED backlit BRAVIA EX710 Series HDTV.

Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more as they consume less power than conventional LCD televisions and contain no mercury. You’ll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.

Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.


See a comparison of all Sony HDTV models below.

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment–including movies, photos, music, videos and more–even easier (Wi-Fi dongle required; sold separately).

BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)

BRAVIA Engine 3: Enjoy Sony’s most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room’s lighting.

BRAVIA EX710 Series HDTVMotionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.


BRAVIA EX710 Series HDTVStream premium entertainment including movies, TV shows, videos and music from providers such as Netflix, YouTube, Pandora, and many more.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV’s USB input.

Presence Sensor: Save energy with an HDTV that turns the picture off when you’re not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.

Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.

Key Specifications

Screen size: 40 inches CineMotion Reverse 3:2 Pulldown Technology: Yes 24p True Cinema Technology: Yes 3D Comb Filter: Yes TV Guide On-Screen: Yes Deep Color: Yes Live Color Technology: Yes Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game Speakers: 2x 10W (20 watts of total power) 5.1 Channel Audio Out: Yes Dolby: Dolby Digital USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4) Wireless LAN: Ready (requires dongle) Tuners: ATSC, NTSC, Clear QAM VESA wall mounting pattern: 300 x 300 Warranty: 1 year labor and parts Energy Star compliant: Exceeds Energy Star version 4.0 Dimensions
TV with stand: 37.5 x 24.25 x 9.8 inches (WxHxD); 34 pounds TV without stand: 37.5 x 22.8 x 3 inches (WxHxD); 29.1 pounds What size TV should you get? Connections
HDMI: 4 (2 side, 2 rear; HDMI PC input capability) Component: 2 (1 side, 1 rear) Composite A/V: 2 (1 side, 1 rear shared with component) Ethernet: 1 RF: 1 (rear) USB 2.0: 1 (side) PC input (15-pin, D-Sub): 1 (side) Analog audio inputs: 4 (1 side, 3 rear) Digital audio output: 1 optical

What’s in the Box

BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

Bravia Internet Video

Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:

Amazon Video on Demand Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they’re on DVD and TV shows the day after they air, with thousands of titles available in HD–all commercial free. Netflix Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV–watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.) Crackle Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library. Pandora Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot. Which Size HDTV is Right for My Room? HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5

Sony HDTV Comparison

Series: BX300 EX308 EX400 EX40B EX500 EX600 EX710 HX800 NX700 NX810 Models: 32″ 22″ 32″, 40″ 32″, 40″ 32″, 40″,
46″, 55″,
60″ 32″, 40″,
46″ 32″, 40″,
46″, 55″ 40″, 46″,
55″ 40″, 46″ 46″, 55″,
60″ Panel type LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) Edge LED Edge LED Dynamic
Edge LED Edge LED Dynamic
Edge LED HD 720p — — — — — — — — Full HD 1080p — — 3D ready — — — — — — — Yes — Yes Video processing Engine 2 Engine 3 Engine 2 Engine 3 Engine 2 Engine 2 Engine 3 Engine 3 Engine 3 Engine 3 Motionflow — — — — 120Hz — 120Hz 240Hz 120Hz 240Hz Ambient Sensor — — — Lightsensor — — — — — — — — Internet Video — Ready — Ready — — Ready Internet Widgets — — — — — — — — DLNA — — — Wireless LAN — Ready
(w/ dongle) — Ready — — Ready Ready Integrated Integrated Ethernet — — — Blu-ray Disc Player — — — — — — — — — HDMI 2 4 4 3 4 4 4 4 4 4 Component (Y/Pb/Pr) 2 2 2 2 2 2 2 2 1 1 Composite A/V 1 2 2 2 2 2 2 2 2 2 Digital audio output Optical Optical Optical Optical Optical Optical Optical Optical Optical Optical PC (DSub) 1 1 1 1 1 1 1 1 1 1 HDMI PC input USB 2.0 port 1 (svc only) 1 1 1 1 1 1 1 1 1 MP3 playback — JPEG playback — MPEG 1/2 video playback — — — — — — MPEG 4/AVCHD video playback — — — TV Guide onscreen — — —


Product Features

  • 40-inch Edge LED-backlit HDTV with Full HD 1080p resolution and slim design
  • Motionflow 120Hz technology for smooth motion; BRAVIA Engine 3 fully digital video processor
  • Wi-Fi ready (with optional dongle); access to BRAVIA Internet video and widgets; USB port for photos, music and video playback
  • Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
  • Includes removable stand; measures 37.5 x 24.25 x 9.8 inches with stand

2 thoughts on “Sony BRAVIA KDL40EX710 40-Inch 1080p 120 Hz LED HDTV, Black”

  1. Sony BRAVIA KDL40EX710 40-Inch Latest comment: Have owned this unit for over 2 years now and we are thrilled with the picture, sound and features.______________________________________________Old Comment: Received this LCD LED unit yesterday, 5 days after we ordered it from Tiger Direct through Amazon. Delivery was free and was surprisingly quick. According to its box it was shipped via air from Midway airport in Chicago to BWI Baltimore then picked up by a trucking company. It’s working very well and the…

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